The goal of the municipal administration was to redevelop the old Via Roma, which connected the ancient nucleus with the municipal villa, enhancing the urban space by creating a permanent open-air exhibition of the Madrepietra di Apricena, which would enhance its recognition. Via Roma was asphalted, placed lower than the side pavements paved with Apricena stone. By analyzing the state of affairs of the places and making our objectives indicated by the Municipal Administration our own, we wanted to create a unicum, a continuous square, free of any difference in altitude, which would also include the square in front of the Villa Comunale, making it an integral part of the route We wanted to create a promenade in a town where there is no sea. This is why we thought of Corso Roma as a lounge with its commercial activities, where you could walk listening to background music, admiring the different shades and processes of the Apricena stone, which was to become the generator of the architectural composition. To achieve such a result, we considered it essential to move the linear course of the old Via Roma in order to divert the gaze of the users from the facades of the buildings without particular architectural value by creating a band that stood out from the rest of the flooring and on which they could be placed architectural design elements. In essence, we resorted to the idea underlying the architecture of the Baroque cities, where art composes the space to arouse wonder and a sense of theatricality.