Corso Roma – Apricena

The goal of the municipal administration was to redevelop the old Via Roma, which connected the ancient nucleus with the municipal villa, enhancing the urban space by creating a permanent open-air exhibition of the Madrepietra di Apricena, which would enhance its recognition. Via Roma was asphalted, placed lower than the side pavements paved with Apricena stone. By analyzing the state of affairs of the places and making our objectives indicated by the Municipal Administration our own, we wanted to create a unicum, a continuous square, free of any difference in altitude, which would also include the square in front of the Villa Comunale, making it an integral part of the route We wanted to create a promenade in a town where there is no sea. This is why we thought of Corso Roma as a lounge with its commercial activities, where you could walk listening to background music, admiring the different shades and processes of the Apricena stone, which was to become the generator of the architectural composition. To achieve such a result, we considered it essential to move the linear course of the old Via Roma in order to divert the gaze of the users from the facades of the buildings without particular architectural value by creating a band that stood out from the rest of the flooring and on which they could be placed architectural design elements. In essence, we resorted to the idea underlying the architecture of the Baroque cities, where art composes the space to arouse wonder and a sense of theatricality.
The unicum of Corso Roma consists of three fundamental elements: the polychrome flooring, the fascia and the sculptures.The polychrome flooring in mother-of-stone of opaque and glossy slabs embedded between them, depending on the radiation of sunlight / artificial light, creates a mosaic of light along the path both in the daytime and in the evening. The polychrome strip with its architectures invites the visitor to move his gaze along the path. “It is on the right and then on the left, it rises to become a monolithic seat in mother-of-stone and it descends to continue to be walked and then it rises again to become a work of art”. The sculptures in mother-of-stone, made by internationally renowned artists complete and characterize the new course. The gaze of the visitor, as happens in the Baroque cities, is attracted by the polychrome band that directs the visitor towards the fine stone sculptures that alternate on both sides of the new course. The course furnishings are completed by the seats and flower boxes, elements of designs designed and then made in the workshops for the processing of Apricena stone, as well as the architectural lighting on poles, located in a mirror with respect to the strip, creating a surprising atmosphere that invites you to stroll. Creating Corso Roma was not easy. We needed a strong idea that characterized Apricena, making it unique in the eyes of visitors, giving it an international character thanks to its works of art, but at the same time becoming a permanent exhibition of the mother-of-stone.

Photos: Antonello Ferrazzano, Giuseppe Bottalico

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