Corso Roma – Apricena The goal of the municipal administration was to redevelop the old Via Roma, which connected the ancient nucleus with the municipal villa, enhancing the urban space by creating a permanent open-air exhibition of the Madrepietra di Apricena, which would improve its recognition. Via Roma was asphalted, placed lower than the side pavements paved with Apricena stone. By analyzing the state of affairs of the places and making our objectives indicated by the Municipal Administration our own, we wanted to create a unicum, a continuous square, free of any difference in altitude, which would also include the square in front of the Villa Comunale, making it an integral part of the route. We wanted to create a promenade in a town without the sea. This is why we thought of Corso Roma as a lounge with its commercial activities, where you could listen to background music and admire the shades and processes of the Apricena stone, which was to become the generator of the architectural composition. To achieve such a result, we considered it essential to move the linear course of the old Via Roma to divert the gaze of the users from the facades of the buildings without particular architectural value by creating a band that stood out from the rest of the flooring and on which they could be placed architectural design elements. In essence, we resorted to the idea underlying the architecture of the Baroque cities, where art composes the space to arouse wonder and a sense of theatricality. The unicum of Corso Roma consists of three fundamental elements: the polychrome flooring, the fascia, and the sculptures. The polychrome flooring in mother-of-stone of opaque and glossy slabs embedded between them, depending on the radiation of sunlight / artificial light, creates a mosaic of light along the path both in the daytime and in the evening. The polychrome strip with its architecture invites the visitor to move his gaze along the way. It is on the right, and then on the left, it rises to become a monolithic seat in mother-of-stone, descends to continue to be walked, and then rises again to become a work of art.”
The sculptures in mother-of-stone, made by internationally renowned artists, complete and characterize the new course. The visitor’svisitor’s gaze, as in the Baroque cities, is attracted by the polychrome band directing the visitor towards the fine stone sculptures that alternate on both sides of the new course. The seats and flower boxes complete the course furnishings, elements of designs designed and then made in the workshops for processing Apricena stone, as well as the architectural lighting on poles, located in a mirror concerning the strip, creating an incredible atmosphere that invites you to stroll. Creating Corso Roma took work. We needed a strong idea that characterized Apricena, making it unique in the eyes of visitors, giving it an international character thanks to its works of art, and becoming a permanent exhibition of the mother-of-stone.